Ace styleguide provides consistency, conveys quality and strengthens our credibility with our consumers, vendors and our partners.
Photographs of people tell the stories of our customers and how they engagewith their surroundings.
Our writing illustrates what makes us better than our competitors in a way thatmatters to our audience.
Our logo is the most important part of our brand. It’s on our stores, it’s on our website and it’s everywhere people see us. Use red when you can, treat it with respect, and show it off with pride!
Our chosen typefaces give us a professional yet personalized appearance that’s as unique as your store. Keep them consistent so we can all speak the same language.
A picture says a thousand words. Photography, illustrations, colors, icons and more come together to show the world who we are and what we do.
We’re helpful, we’re friendly and we’re right in your neighborhood. Our voice is the way we talk to customers and ensure they keep coming back.
